The very first thing when planning is to come up with a good name for your business. When it comes to a term for naming a business, it should be unique, describes the nature of your business and most importantly, it must be easily recalled. A good name also facilitates branding because it would make people easily associate the product or service to your brand.

Making a business plan has its essential parts, the mission statement and the management team, a discussion of what the business is all about and an analysis of its environment. The mission statement adds up the objectives and business concept as it will avoid future setbacks. While the summary of your business is the product of the whole business plan which meant especially for those who had rather not read the entire business plan.  Make sure to discuss the credentials to your team then, offer the rationale for setting up the business. After writing about the foundations of your business, elaborate on your product, marketing and financing plan, and you must list down the attributes of your product. You also need to list the suppliers for your raw materials and labor. When dealing the design of the market plan you must know what factors and trends may affect your sales. While financing plan, on the other hand, it is important to know you intend to finance your business with loans. It is a must to include your cash flows sales and performance ratios as well as your business budget.

One very important component of the business plan is the marketing study. Because it determines your market, which in turn affects your products design, store location and distribution channel among other things. With a proper marketing study, you could easily detect factors that you might miss if you just plunge along into the business. In fact, a market study could spell the success or failure of a business. In market research, the first step to do is to know your core competency and goals. This is very important because your goal will determine the outcome of your business knowing your core competency allows you to know which market to tap. Knowing your core competency also facilitates many steps such as choosing your brand positioning. Because by knowing will help you what segment to plan and what marketing approach to take. After all the planning, you will need to test the market with your desired outcomes about it. Check if the market is ready for your product. And if not, determine the problem and work with it.

After getting to know the general business of the environment, then it is time to learn and to know more about the consumer. While you may get such information from business groups, it is necessary to have specific and direct information. For this, you must conduct surveys. Such surveys need not be complicated, but they should be structured in such a way that you can get the needed and accurate information. The surveys can be conducted by interviews or by filling in forms. The first question you need to ask in a survey is about the general data of the customers then you need to ask what they prefer for a particular product why they buy a certain product and how they make those decisions. If these questions are properly answered this would give you a clear outlook for a typical consumer. The profile on the consumer is the benchmark to measure all your consumptions.

After obtaining the consumer’s profile, next step is to conduct a group discussion; this can give insights and the strengths and weaknesses of the product. Using the data obtained, you can now make the final marketing plan in which the result would tell how good your plan is. A good marketing is very useful, especially if you are in a field with lots of competitions. By using the market plan, you can now choose to either preempt the competition or wait for a better time. Given the big role, the business plan plays the success of a business. It is important to have time to develop both. By having the ideal plan at hand, it will surely give you an easier and more productive time running your business.

One can argue that it is not lying if you omit facts, but then when you overly emphasize the beautiful, it becomes gorgeous when it actually was just pretty.

Everything has its ups and downs, the positive and the negative, the right and wrong, the two sides of the coin.

But why sell the down, the negative, the wrong and the other side when there is but one side? The wonderful.

However, there is that thing you call business social responsibility (BSR), which can be equated to ethics.

The dictionary defines ethics as a science of morals and business the purchase or sale of goods with the goal of making a profit. So one means individual’s principle on right and wrong while the other means an individual’s intention to gain.

The classic example of the tangled web of business ethics: advertising. Businesses advertise perfection. Buyers want perfection. But often, what they get is mediocrity for the price of perfection.

If the vendor successfully sells mediocrity in the guise of perfection then maybe we can call the vendor a good businessman. But is he a good person? Is he an ethical person? Not!

John Mackey, chairman and chief executive officer of Whole Foods Market, once said, “I do not believe maximizing profits for the investors is the only acceptable justification for all corporate actions. The investors are not the only people who matter. Corporations can exist for purposes other than simply maximizing profits.”

But of course, John Mackey already made millions of dollars in profits.

It’s a good thing that the public is smarter now. Business cannot be simply about making money. It is about keeping the clients happy.

This is exactly why businesses are now taking on their BSR.

Many corporations have ruined their initially pristine reputation for being brutally business-minded, turning capitalist, if you may. After all, business has evolved. People see through business, whether it’s just making money or making money out of people’s trust and confidence.

While there is nothing wrong with making money, it is sometimes equated to ruthlessness, hence, the question on ethics.

Every business corporation should have a BSR and that is to make profit out of being ethical.

The business profession, in itself, has its own ethical business laws to adhere to. But then again, some businesses take the risk of being fined for breaking business laws just to get ahead. But if they have yet to establish a perpetual brand like Pepsi or Coca-Cola or McDonald’s or Nike or Jockey‘s, then maybe there is a chance that the people wins after all. Because the people have a say.

People don’t have to revere a product of a certain brand because another brand carries the exact same thing. The word of mouth has its own power too. A company can be stomped for being popularly unethical.

Individually, ethics in business prevents a person from sharing corporate clandestine information to a competitor. But a person may do this for his own gain.

Then of course, businesses, like any other companies, have inked their own laws–the corporation’s own in-house code of ethical standards. Perhaps, this could curb any ethical delineation.

This could prevent an employee from lying to a customer just to sell an item. But the employee is allowed to oversupply an item with pros-adjectives to make a transaction.

The intra-company ethics would also thwart an employee from knowingly shipping a defective item to a buyer. But of course, it’s okay until the vendee complains.

Everything though hinges on the top bosses. If they are unethical, expect unethical followers. If executives adhere to ethical principles, then expect a few rotten apples, because they are indispensable.